The objective for this brief was to take a company that is currently experiencing an image problem, and conceive an event campaign to combat that, in a bid to allow them to be more accessible to their target demographic. My chosen company was Neighbourhood Watch, who have, in recent years lost touch with a younger demographic, and are mostly only associated with older generations. By targeting families with young children, through a crime and mystery puzzle solvingĀ and games event, a new audience can be connected with awareness can be raisedĀ for the cause of the organisation.